• Brand
  • Digital

China Waste

Get Wasted

China Waste is one of the World’s largest providers of waste solutions for hazardous waste. Its vision is to provide world-class environmental solutions to reduce environmental pollution from the treatment and disposal of hazardous waste in China.

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They collaborate with leading international universities, academies, government and industry participants to focus on treating the cause of environmental pollution rather than the symptom. We were asked to create a brand for them that established them as both a world and market leader.

Dealing with such a sensitive subject and a myriad of Eastern cultural values this brand was the result of an awful lot of research into form, colour and symbology. The result, a soaring phoenix in red and gold symbolising virtue, duty humanity, reliability and resilience in Eastern philosophy. It is the perfect marque for this strong and dynamic company working in a challenging field.

We continue to roll out their brand language through animation, online, and print and look forward to showing you more as it comes out.

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