• Brand
  • Digital

Martin Yabsley Elite Fitness

Meet the Elite

TPS has known Martin Yabsley for several years now, many of us have trained with him and when he recently decided to change the structure of his business and rebrand we were eager to get involved. Martin is now working with top sports men and women throughout Europe and his tailored, detailed approach needed a brand to match.

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The goal here was to keep it simple, keep it focused, very much in the same way that Martin works. First came the identity using bold, simple structures to convey strength and stability, the letterforms M and Y combine for a stencil symbol that can easily be applied at any scale. The accompanying brand and website is dark and confident with gold being employed along with striking portraiture shot in our studio.


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