It's hard to switch off from work at the best of times. For creatives, it follows you home in obscure forms, such as packaging your own honey harvest.
Our Creative Director Gareth Rowson doesn't even sell honey, but couldn't help practicing what he preaches with ensuring it looks the part when gifted.
With a lot of honey hobbyists not concerning themselves with packaging, the challenge was to create something of standing without any real investment other than time.
Gift sized square jars escape the traditional hexagonal ones, opting for black lids that feel premium and contrast the content.
Perfectly sized stickers affix to the top with the official details on the base, leaving the amber glow of honey to hero all sides.
The design avoids the cliché of bees and hexagons, again putting the product (and the honey thief) front and centre.
One of the tastiest, and sometimes most painful pastimes you could pursue.