CI Adjusters have been successfully running their locally-based property insurance claims business for 10 years and they thought this anniversary was the perfect opportunity to approach The Potting Shed for rebranding.
We wanted to make sure that we created a brand image that will last for the next 10 years at the very least. The concept of the brand was to create an icon where elements were missing but the whole could still be understood, to reflect the process of loss adjustment and CI Adjuster's understanding of the bigger picture.
As there were a wide variety of blues in use in the previous incarnation of their logo, we used a number of hues but in a more restrained and consistent manner across all platforms. It has been an absolute pleasure working with everyone at Channel Island Adjusters, we congratulate them on 10 years of business and we wish them the very best for the next decade and beyond.