We were approached by the young and dynamic coding and digital developers at Infuse in Jersey to redevelop their existing brand.
The brief ... we don't want to look like a rigid digital company with no sense of craft. The solution: A piece totally hand drawn typography and branding that emphasised the sense of craft and fluidity in their process. Building this kind of brand requires time and a real understanding of the clients needs, otherwise there are potentially a lot of hours wasted in the multiple redraws to refine the end result.
What you end up with in the end is, we believe, most definitely worth the effort however and reinforces our belief in the importance of the craft of design and the role it plays to make us and our clients stand out from the crowd.