Interactive targeted advertising has just stepped up another gear. Furniture giant IKEA have pushed the world of advertising once again, and it might make you think twice about reading a second hand mag.
Published in a popular Swedish women’s magazine ‘Amelia’, the headline reads - ‘peeing on this ad may change your life’.
It’s no typo, the child’s crib being advertised reveals a new discounted price for pregnant ladies, showing that innovation in advertising is far from dead.