The Private Office

The Private Office

A London based, high-end lifestyle management company approached The Potting Shed to design their brand and communication suite recently. We are very proud to show off our work for them. We married a qunitessential Englishness with a high-end and classic brand style to create this identity.

Based in the heart of Mayfair, The Private Office has over 20 years’ experience offering bespoke solutions for their distinguished, international client base.

Their traditional British heritage is sealed with an ethos of trust, confidentiality and professionalism. They pride themselves on their unique understanding of the complexities of clients’ needs. Discretion is the foundation of their service, which is to offer the experience and dedication needed to provide a first-class and confidential client service. From sourcing new cars to arranging universities for client’s children The Private Office really do cater for almost all their client’s needs.

We used this idea of unlocking all doors for their clients with the key symbol and the crown to represent the Middle Eastern royalty they tend to work with. An utterly enjoyable and fun brand project to work on. We are now working on the roll out of lots more communications including their website to come.