• Brand
  • Design
  • Digital

Safelink

Safety, intelligence & efficiency

Safety, intelligence & efficiency are at the heart of Safelink’s new brand identity, developed by the studio. The business has developed a secure work platform as a SAAS for legal, financial and professional services. The platform enables both internal and external parties to come together within one online cloud-based platform to securely share information and documents. The platform provides specially developed workspaces with built in tools to facilitate secure document collaboration, transactions, and dispute resolutions. 

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The marque itself presents links and bonds articulating activity within the platform, whilst the box acts as a metaphor for the secure, defined workspaces that Safelink’s clients work within. 

We managed to connect the bonds to form an ‘S’ for the business initial and when translated into 2 of the other core features, Monkey Chain (the development part of the software that lets you create your own functionality and work-flows) and Titan Security (the multi-layered security framework developed by Safelink) we were able to continue the logo marque forming the T and M respectfully. 

Beyond this there is a plethora of 2D and 3D logo marque language forming many representative symbols by manipulating the 2D hexagon and the 3 dimensional box. At first we invited viewers to visualise flat vectors and at others we invite them to witness a multi-layered extra dimension.

We have designed and developed a super smart web presence - www.safelinkhub.com and some printed offline collatoral as well with some Cine4D work thrown in.Much more to come from the communications but we’re stoked with the results and taking a complex matter and applying some design methodology and simplicity to the brand.

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